Sky launches integrated mobile application
There is plenty of talk about the new Sky by mobile aplication, which allows you to have the following key features:
* The latest news stories and video updates from Sky News and Sky Sports.
* Live scoreboards giving play-by-play accounts of top sports events.
* Tables, fixtures and results for key sports.
* The ability to personalise a “My Sports” section, to follow the sports, teams and events of your choice.
* Weather forecasts from the Sky News Weather team, including regular video updates and a 24-hour outlook for around 100 UK cities.
* The ability to check odds and place bets with Skybet.**
Stephen Nuttall, BSkyB’s Director of Business Development, said:
“Sky Mobile brings customers the latest news, sport and weather in a convenient and easy-to-use format. This application allows us to build on existing customer relationships and reach consumers wherever they want to access Sky content.”
It looks good on paper but will people bother?
Source: SKY Press Release
Tags: SKY Mobile
